Entertaining key clients with corporate hospitality: corporate hospitality is an important drawcard for sponsors, especially those with business-to-business clients, Ellery (2004) comments, "There is nothing quite like strawberries and cream washed down with chilled champagne at the Wimbledon Tennis Championships to woo potential business."
by Glenn Bowdin, Johnny Allen, William O'Toole, Rob Harris and Ian McDonnell from Events Management
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