Monday, November 17, 2008

Get me my!

The same inversion of power is now changing the marketing game for everything from individual products to people. The collective now controls the message.

For a generation of customers used to doing their buying research via search engine, a company’s brand is not what the company says it is, but what Google says it is.

The new tastemakers are us.

Word of mouth is now a public conversation, carried in blog comments and customer reviews, exhaustively collated and measured.

The ants have megaphones.

by Chris Anderson from The Long Tail

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