An introduction to effective management

One easy target was Vienna's tabloid newspapers, which had been mounting an abrasive publicity campaign to stop people stealing the paper. On Sunday's, when newsstands were closed, customers were supposed to place five Austrian schillings in an insecure vending unit, but since many didn't bother, the papers had begun pasting a warning: "Somebody's watching. Please pay the schillings." When this failed to significantly increase the revenue, the warnings had become harsher, first notifying potential Sunday swipers that "plain clothes controllers" were patrolling the area, and later adding "we hope you will be caught".

by Peter Hall from Sagmeister: Made You Look